The social network has become a new channel of marketing in the modern world which reaches out to billions of people worldwide. With the likes of Facebook, Twitter, Foursquare, and Instagram, many corporations, companies, and brands are turning to social network as a channel to construct a customer base. Also, the social network acts as a channel to connect to customers more personally which in turn, helps to get a more profound understanding of the customer. This starts a trend for businesses to put more concern with the quantity of “base members” in their social network system such as the amount of likes on a fanpage, followers, subscribers and other strategies to increase their members. But the question that lurks in the minds of these businesses is “how much do the numbers we see here really amount for?”
The Zocial Inc team is operating a ranking system called the “ASEAN Social Network Ranking” in the website www.ZocialRank.com/brandranking. It is an accumulation of members within the social network of brands in ASEAN which includes Facebook Likes, Twitter followers, Youtube subscribers and Instagram followers. They are then ranked between each ASEAN country which includes Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore, Cambodia, Myanmar, Laos, and Brunei. The rankings can also be specifically ranked within the ASEAN countries by members for each business. These rankings will depict the businesses “reach” to the people in the social networks, which can also be used to evaluate the marketing and social network communication efficiency of a business.
The “ASEAN Social Network Ranking” will turn the heads of ASEAN businesses to the importance of social network as a channel for communication and marketing. The business will also be able to compare the results of their strategies by means of the social network to that of their competitors in the same country or even other countries. The rankings of social network are as follows:
From concluding more 50 brands and corporations with the most members in social networks, it is found that:
- Surfer Girl Indonesia has the most members in the social network in the ASEAN community which amounts to 2,470,743 points
- Thailand has the most ranked brands (86 brands)
- AXE is the most ranked brand with a total of 3,292,089 points in five countries including Thailand, Indonesia, Philippines, Vietnam and Malaysia
(ASEAN Top 20 Brands on the Social Network)
- Surfer Girl 2,470,743 Indonesia
- Yamaha Motor Indonesia 2,274,097 Indonesia
- AirAsia 2,025,441 Malaysia
- Chocolatos 1,950,237 Indonesia
- Axe ID 1,858,460 Indonesia
- Blackberry Indonesia 1,806,798 Indonesia
- Nescafe Philippines 1,684,917 Philippines
- Smart Communications, Inc. 1,246,194 Philippines
- Starbucks Philippines 1,174,065 Philippines
10. GTH 1,150,247 Thailand
11. Hair Experts 1,107,711 Philippines
12. Kratingdaeng Indonesia 1,068,346 Indonesia
13. DTAC 1,054,572 Thailand
14. Pepsithai 1,020,305 Thailand
15. Major Cineplex Group 1,006,023 Thailand
16. CLEAR Indonesia 937,673 Indonesia
17. Satu Malaysia 860,084 Malaysia
18. Tourism Malaysia 858,158 Malaysia
19. Ichitan 854,202 Thailand
20. Natur-E Journey to Beauty 819,681 Indonesia
(ASEAN Top 5 Brands on Facebook)
- Surfer Girl 2,418,220 Indonesia
- Yamaha Motor Indonesia 2,221,359 Indonesia
- Chocolatos 1,950,237 Indonesia
- AXE ID 1,858,460 Indonesia
- Blackberry Indonesia 1,806,798 Indonesia
(ASEAN Top 5 Brands on Twitter)
- Air Asia 464,314 Malaysia
- Major Cineplex 279,077 Thailand
- ThaiPBS 197,932 Thailand
- GTH 152,318 Thailand
- MAS 146,044 Malaysia
(ASEAN Top Brands on Instragram)
- Kamizake_music 13,090 Thailand
- Yaak TV 8,542 Thailand
- Sansiri Plc 2,204 Thailand
- Dtac 2,139 Thailand
(ASEAN Top Social Network Ranking)
- ASEAN Top Brand Ranking - http://zocialrank.com/brandranking/all.php
- Thailand - http://zocialrank.com/brandranking/?cc=TH
- Malaysia - http://zocialrank.com/brandranking/?cc=MY
- Vietnam - http://zocialrank.com/brandranking/?cc=VN
- Philippines - http://zocialrank.com/brandranking/?cc=PH
- Indonesia - http://zocialrank.com/brandranking/?cc=ID
- Singapore - http://zocialrank.com/brandranking/?cc=SG
- Cambodia - http://zocialrank.com/brandranking/?cc=KH
- Myanmar - http://zocialrank.com/brandranking/?cc=MM
- Laos - http://zocialrank.com/brandranking/?cc=LA
- Brunei - http://zocialrank.com/brandranking/?cc=BN
If you are interested in joining our ranking system, feel free to submit your brand’s social media at www.zocialrank.com/brandranking
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